Expanding a Legal Legacy

Schneider Buchel LLP, a prominent New York City-based law firm specializing in HOA and condo law, sought to expand their presence into upstate New York and needed a refreshed brand identity to resonate with both their existing urban clientele and potential new clients in the upstate region. We were tasked with modernizing their visual identity to support this expansion while maintaining the professionalism that had established their reputation.

We started by updating their logo to reflect the firm’s growth, balancing a modern design with elements that conveyed trust and authority. The color palette and typography were carefully selected to align with the firm’s values, creating a look that was both contemporary and sophisticated, appealing to a diverse client base.

The website redesign was central to the project. We developed a sleek, user-friendly website that not only enhanced the visual appeal but also improved navigation, making it easier for potential clients to access the firm’s services. The design prominently showcased Schneider Buchel’s expertise in HOA and condo law, with clear calls to action and an intuitive layout that streamlined the user experience.

By modernizing the firm’s brand and creating a website tailored for both urban and upstate audiences, Schneider Buchel LLP was positioned to attract a broader range of clients while maintaining the trust they had built over the years. The new visual identity successfully bridged the gap between their established presence in New York City and their ambitions for growth in the upstate market.

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