Going From Worst to First

Roland was a member of the only NFL team to go from the lowest record to winning a Super Bowl in one season. He understands what it takes to take a team to a high level. Roland used this skill to help sales teams and executives maximize their performance.

Roland's NFL pedigree was attracting clientele like Viacom, Coca-cola, and Merrill Lynch. He had the skills to serve them, but he needed the brand to match.

We helped him turn his caricature logo into a symbol of success. The icon is two fold. A keyhole that represents unlocking your potential. And the silhouette of his Super Bowl trophy for the success your team can achieve.

The new branding is bold like Roland's personality. Now his clients can understand his offer and style before he ever walks in the door.